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| RotoSwing Roto has used a leading German institute specialising in market psychology in order to design customer appeal into its latest window handle. The hardware manufacturer commissioned a study by the Institute of Market Psychology in Mannheim, the aim of which was to discover what makes consumers choose one handle over another. Their feedback enabled the researchers to establish which criteria they used to assess and select window handles with regard to ergonomics and aesthetics. The project also aimed to discover which characteristics contributed to customers’ perception of quality. The result is the RotoSwing handle range. For further information click on the link below:
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